Rethinking construction industry norms through exploring the beauty of the process.
Delcon are a boutique construction agency who craft thoughtful, beautiful, and unrivalled pieces of construction across residential, retail, and art gallery spaces. Their identity and website no longer reflected their core offering and came short of appealing to their target audience.
Working closely with Delcon I created a new identity to showcase and celebrate the essence of the construction process, a journey from raw to refined. The brand centres around this core process by showing raw materials next to images of the same material in the final project. It alludes to the construction process without the messy parts.