Avon Cosmetics had just gone through an extensive brand refresh to align their look with their new refined values. They wanted a short animation which introduced & showcased the new look but one that highlighted their continued commitment to their values, that beauty has the power to transform lives.
I started the project with moodboads & low fi storyboards to piece together different brand elements & showcase how it would all tie together.
The old logo morphs into the new, visualising the change & progression. Kinetic type along with the subtle gradient motion creates energy & movement reinforcing Avon’s new brand positioning of power, beauty & inspiring transformation.