Encapsulating Avon Cosmetic’s brand refresh into an inclusive & inspiring short animation to usher in their new look.
Moving Image

After Effects
Premier Pro
        Avon Cosmetics had just gone through an extensive brand refresh to align their look with their new refined values. They wanted a short animation which introduced & showcased the new look but one that highlighted their continued commitment to their values, that beauty has the power to transform lives.
        I started the project with moodboads & low fi storyboards to piece together different brand elements & showcase how it would all tie together.
        The old logo morphs into the new, visualising the change & progression. Kinetic type along with the subtle gradient motion creates energy & movement reinforcing Avon’s new brand positioning of power, beauty & inspiring transformation.