Breakfast London wanted to redesign it's website with the intention of visually bringing it inline with it's brand ethos & reposition it in the market which it operates.
         On reviewing the existing site, it became apparent that the brand identity required a refresh to assist with this repositioning.
         Extending on the original rooster icon a bold typeface was introduced to modernise a traditional logo mark. I also replaced the teal with a more punchy one, and introduced into the palette a yellow and pink to compliment.