This project started through an in-depth analysis into the graphic design practice of branding. Looking into how the notions of branding have evolved from assuring the quality of a product to representing a way of life, a story.
Local is an exploration into local New Zealand businesses to which creativity, hand made and dealing locally is core to who they are and what they do.
The intention was to promote Kiwi made and dealing locally within New Zealand, whilst also sharing the stories of different creative communities.
Local picked up some some limelight at the 2017 Best Awards taking a Bronze for moving image.