Crafting optimised user journeys to facilitate conversion for a Microsoft implementation partner.
Dynavics is a Microsoft implementation partner that helps with the design, development and support of Microsoft Dynamics 365 Business Central. Their website had become increasingly complex over the years and the poor structure was causing a confusing user experience. Additionally, they had become aware that their dated brand identity was holding them back.
A chat box shape became integral to the brand identity referencing the multifaceted nature of their business offering. This shape is used within the logo, background patterns and image masks and portals, and ties the range of brand assets together in a unique way that is distinct to Dynavics.
The new website was designed and built with performance in mind and with a digital strategy at the heart of all decisions. This strategy work allowed me to restructure the website to improve the user journey and accessibility of content. I identified key landing pages and website entry points to create optimised user journeys that ended with a conversion. This approach has enabled Dynavics to grow their search engine rankings and increase their lead generation.