Plan is a product strategy consultancy who help tech companies navigate the product innovation process. They needed a polished new website that would represent them at their best to new clients and provide the Plan team with the flexibility to manage and edit their own website.
         Their content is one of their greatest assets and presented a huge opportunity for them to share their expertise. I collaborated with the team to showcase their thought leadership content and make it accessible for their audience to find, search and filter throughout the site. I colour coded their content to link thought leadership pieces back to their core services creating clear user journeys and call to actions.